Distinctively Different
DISTINCTIVELY DIFFERENT
Welcome to the next level
Brands must stand out to survive and thrive. But how do you create the perfect balance between differentiation and distinctiveness?
That’s where BrandDNA comes in.
Combining the best of both worlds, we define and prioritise the attributes and associations that matter to your audiences. Ensuring you navigate and execute the right positioning strategy and marketing tactics. And amplify what makes your brand Distinctively Different.
It’s all in the DNA
Define
your brand
All truths are easy to understand once they are discovered. Our in-depth research into your business, brand, market and competitors uncovers the actionable insights to build an authentic and relevant brand in the eyes of your audiences.
Navigate
the right strategy
Strategy delivers the plan, the roadmap and the courage to press on to your destination. Our strategic thinking provides the framework to deliver on your objectives. Because without the foundations of positioning and strategy, the marketing tactics won’t work.
Amplify
your unique story
Good content isn’t about good storytelling. It’s about telling your true story well. Our communication-led approach ensures you get the right message to the right people on the right channel at the right time—helping you tell your story so your audience listens.
BRAND + STRATEGY + COPY
The tools to become Distinctively Different
Take the next step on your journey by Defining, Navigating and Amplifying what makes your brand Distinctively Different.
DEFINE
Research + Insight
Brand discovery
Competitor research
Market insight & trends
Marketing & comms audit
Brand DNA
NAVIGATE
Strategy + Positioning
Brand planning
Brand positioning
Brand strategy
Marketing strategy
Communications strategy
AMPLIFY
Content + Campaigns
Messaging frameworks
Strategic copywriting
Content creation
Marketing campaigns
BRANDDNA
Insight-led. Strategically-focused.
Communication-driven
Founded by Rob King, BrandDNA is an award-winning strategic marketing consultancy that gives brands what they need to become Distinctively Different.
Our Brand + Strategy + Copy services are based on best practice approaches and form the basis for more effective and engaging communication—that stands out.
Designed to help brands be the best they can be, our B2B, B2C and marketing agency clients feel more confident, inspired and enabled to take their brands to the next level.
Exceptional content for exceptional clients
From start-ups to tech giants, BrandDNA gives you the confidence to say less, more often.
Award-winning brand strategy and storytelling
We don’t work for awards. We work for our clients. But the recognition and appreciation is always nice.
Brand Strategy and Consulting Company of the Year in the MarTech Outlook Awards 2024
Most Outstanding Brand Consultancy Firm in the 2024 Global Business Awards
Brand Consultant of the Year in the CorporateLiveWire Global Awards 2023/24
Best B2B Brand Storytelling Company and Best Strategic Brand Marketing Company - Berkshire in the SME News Southern Enterprise Awards 2023
Best Brand Consultancy Firm in the 2022 Global Business Awards
Most Outstanding Brand Consultancy in the Global Business Insights Awards 2021
Best Brand Consultancy in SME News Southern Enterprise Awards 2019
Take your brand to the next level with BrandDNA.
“Rob has tremendous ability to take the brief, inject his knowledge and deep understanding, and truly believe in the output he supplies. This provides my team and I with the confidence that the client will be getting high-quality work, every time”
“Rob’s work was accurate and concise.
Our client services teams ended up fighting over him for time! He is one of the most pleasant, funny, clever and professional individuals we have had the pleasure to work with and would wholeheartedly recommend him”
OUR WORK
Taking stories from good… to great
Whether you’re building a brand, positioning a product or creating a compelling campaign, BrandDNA creates content that primes and positions your brand for growth.
Examples include:
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BRAND BLUEPRINT
Translating strategy into marketing action
After defining your brand, positioning and messaging, it’s time to think about the tactics.
Whether you’re building a new brand or elevating an existing one, you need a strategic roadmap that creates a foundation for growth. Combining the right mix of strategy and tactics, our Brand Blueprint will help you communicate your product or service to the market—and create compelling and successful marketing campaigns that stand out.
Ready to be distinctivly different?
WHAT OUR CLIENTS SAY
Your’e in safe hands
“Rob is a fantastic person to work with and his delivery and ethic is one of the best. He has the ability to understand and decipher even the toughest clients—effortlessly.
I would highly recommend Rob for his strategic and creative writing skills.”
“Rob has worked with us on a number of projects and has an excellent combination of creative and strategic skills.
He took the time to understand our business and strengths to deliver the perfect result. This was subsequently followed by a marketing strategy in order to help us proactively seek new clients.”
“Rob has been instrumental in helping my team and I deliver exceptional content for our clients.
His strategic-thinking has been absolutely invaluable when crafting high-value messaging frameworks to productise solutions. He adds value at every stage and ensures our delivery is above and beyond.”
“Rob came to us as an untested copywriter but, from the word go, he went above and beyond and provided us with so much more. Rob’s professionalism and level of creativity are well above the norm and I know we have not even scratched the surface of what he can do for us. 10/10.”
Digital is growing. And, as marketers, we need to keep up. But are declining attention spans making it difficult for you to create engaging thumb-stopping content?