Turn strategic difference
into market distinctiveness
When business and brand drift apart, value disappears.
Align the two with a strategy-first approach to become Distinctively Different — by Design™.
Turn strategic difference
DISTINCTIVELY DIFFERENT BY DESIGN
Is your brand’s value clear inside but invisible outside?
When business and brand fall out of sync, value disappears. Positioning weakens. Narratives blur. Marketing spend is wasted. Instead of standing out, your brand risks fading into the background. But when they're reconnected at the core, clarity returns, confidence grows and distinctiveness becomes undeniable.
At BrandDNA, we take a strategy-first approach to alignment. Our proven DNA framework™ turns your strategic difference into enduring market distinctiveness.
Because great brands aren’t built by accident. They're Distinctively Different — by Design™.
THE DNA FRAMEWORK™
Three steps. One journey.
We help you take a strategy-first approach to Define, Navigate and Amplify your brand.
1 - DEFINE
Diagnose & clarify your brand's differentiated positioning
Market dynamics
Competitor analysis
Brand audit
Brand positioning
2 - NAVIGATE
Translate market complexity into clear strategic direction
Value proposition
Brand strategy
Messaging framework
Marketing communications
3 - AMPLIFY
Embed distinctiveness across every channel and touchpoint
Messaging execution
Go-to-market strategy
Creative campaign concepts
Brand experience
The result?
A strategy-first, execution-ready Blueprint that delivers three powerful outcomes:
1 - Definition
A precise definition of who you are, why you matter & how you stand apart.
2 - Direction
A strategic roadmap that turns difference into market-ready clarity.
3 - Activation
A plan to amplify
distinctiveness consistently across channels & touchpoints.
TAILORED PACKAGES
Tailored programmes for every stage of brand growth
At BrandDNA, we meet you where you are and take you where you want to go. Each package translates your difference into distinctiveness with the right level of strategic depth.
FOUNDATION
For start-ups
A focussed 2-week diagnosis for new brands seeking clarity and strategic focus.
(Diagnosis + positioning)
From £2.5k
ACCELERATOR
For SMEs
A 4–week sprint for SMEs seeking confidence in direction and a roadmap that connects strategy to market impact.
(Value proposition + messaging)
From £6k
SIGNATURE
For Corporates
An 8-week deep dive for corporates, seeking recognition, salience and competitive growth.
(Full DNA framework)
From £15k
Want to customise your own Distinctively Different package?
BRANDDNA
Insight-led. Strategically-focused.
Communication-driven
From ambitious AI start-ups and challenger consultancies to global tech leaders, we’ve helped brands become Distinctively Different — by Design.
Our work has been recognised globally for brand strategy and storytelling - across B2B, healthcare and technology.
“The greatest achievement has been the relaunch of our brand. The work on brand and website has really put us in the market as a company that is credible in what we’re looking to do”
“‘Powering Positive Change’ has been carefully chosen to sum up how we help NHS professionals to improve the care they provide – with proven tools to achieve better outcomes for patients”
OUR WORK
Built to stand out. Crafted to connect
From brand foundations to product positioning to campaign execution, we turn strategy into a strategic asset — designed to engage and differentiate.
Every project we take on is shaped by intent, driven by insight and built to resonate.
GET STARTED
Ready to become
Distinctively Different by Design?
Let’s unlock your brand’s potential.
Contact us today to get started.
T+44 (0)7941 178302
rob@branddna.uk
