Helping ambitious SMEs
DISTINCTIVE BY DESIGN
Strategy-led branding that gets you remembered
Brands don’t set out to be forgettable. So when they blend in, that’s exactly what happens.
But standing out is not only about being seen. It’s about being remembered. And chosen.
That's why the strongest brands aren’t different by chance. They’re Distinctive by Design™. Defined with clarity. Navigated with precision. And amplified with purpose. From positioning and proposition to messaging and customer experience, every element works together to make them Distinctively Different.
That’s where BrandDNA comes in.
We help you clarify what you stand for and align it with the outcomes that matter. For your customers. For your business. For your brand. We embed distinctiveness into your identity and build differentiation into your strategy—making your brand not only clear and compelling but visible and valuable.
Because if you’re not built to be remembered, you’re engineered to be ignored.
The DNA framework
The DNA Framework™ is your brand’s strategic backbone. A layered system that turns clarity into momentum.
Built around three core pillars—Define, Navigate & Amplify—it diagnoses what’s holding your brand back. Aligning your strategy with market signals, customer needs and what your business does best.
At every layer, it translates insight into execution. From the Why you stand for, to the How you deliver, to the What you signal at every touchpoint, this framework embeds distinctiveness by design.
The result is a brand that's built to scale. Crafted to resonate. Remembered for what matters. And positioned to lead.
DEFINE
(The Why)
BrandDNA Insight Blueprint™ defines why your brand exists in the market and what it should stand for. It clarifies your brand’s strategic foundation, including its purpose, positioning and reason to lead.
NAVIGATE
(The How)
BrandDNA Strategy Blueprint™ explains how your brand delivers value, creates advantage and differentiation. It aligns your value proposition with market dynamics, customer needs and scalable delivery.
AMPLIFY
(The What)
BrandDNA Activation Blueprint™ expresses what your brand signals across every touchpoint. It crafts messaging that resonates, differentiates and drives demand across brand, product and experience.
BRAND + STRATEGY + PRODUCT + XP
Turning clarity into commercial advantage
We help position your brand where opportunity lives. Aligned with market signals, resonant with the right customer, and anchored in a solution and capabilities that are compelling and scalable.
Every touchpoint becomes a strategic signature. Polished and purposeful. Designed to deliver distinctiveness across brand, strategy, product & experience. Because when everything signals intent, your brand not only shows up. It stands out.
DEFINE
Insight + Alignment
Market scanning & insight review
Marketing performance audit
Positioning & DNA gap review
Proposition evaluation
Positioning & DNA alignment
NAVIGATE
Strategy + Foundation
Overarching core proposition
Recreated value proposition
Product positioning & CX strategy
Marketing mix & GTM strategy
Management & evaluation
AMPLIFY
Activation + Scale
Brand strategy & narrative
Messaging hierarchy & framework
Content marketing strategy
Channel enablement strategy
BRANDDNA
Insight-led. Strategically-focused.
Communication-driven
BrandDNA is a multi-award-winning consultancy for brands that refuse to blend in.
We help ambitious SMEs become Distinctively Different. Clear in what they stand for, confident in how they show up and compelling in why they get chosen.
Our proven DNA Framework™ gets to the heart of your brand’s distinctiveness. Aligning strategy with execution, so you can redesign your value proposition, reshape your brand strategy and reoptimise your go-to-market approach.
Brands we’ve helped stand out
From ambitious AI start-ups and challenger consultancies to global tech leaders, we’ve helped brands become Distinctively Different by design, not by accident.
Award-winning strategy & storytelling
We don’t chase trophies. We chase transformation.
Recognition isn’t the goal, but it’s a welcome sign we’re making a real impact. From B2B strategy to brand storytelling, our work has been honoured across industries and continents..
Southern Enterprise Awards 2024 - Best B2B Marketing Strategists
MarTech Outlook Awards 2024 - Brand Strategy and Consulting Company of the Year
Global Business Awards 2024 - Most Outstanding Brand Consultancy Firm
CorporateLiveWire Global Awards 2023/24 - Brand Consultant of the Year
SME News Southern Enterprise Awards 2023 - Best B2B Brand Storytelling Company
& Strategic Brand Marketing Company (Berkshire)
Global Business Awards 2022 - Best Brand Consultancy Firm
Global Business Insights Awards 2021 - Most Outstanding Brand Consultancy
SME News Southern Enterprise Awards 2019 - Best Brand Consultancy
Design your brand to be Distinctively Different with BrandDNA.
“The greatest achievement has been the relaunch of our brand. The work on brand and website has really put us in the market as a company that is credible in what we’re looking to do”
“‘Powering Positive Change’ has been carefully chosen to sum up how we help NHS professionals to improve the care they provide – with proven tools to achieve better outcomes for patients”
BRANDDNA PACKAGES
Translating strategy into marketing action
Tailored packages for every stage of brand growth.
Distinctive by Design™ Premium
8-12 week deep-dive programme
Best for ambitious brands ready to scale visibility and deepen resonance.
A full-spectrum programme designed to align positioning (why), value proposition (how) and messaging (what) to drive commercial advantage.
Distinctive by Design™ Accelerator
4-6 week intensive programme
Best for brands ready to launch a revised proposition and build early momentum—with leaner strategic depth.
A focussed sprint that aligns essential brand signals and enables strategic differentiation – without the full strategic overhaul.
Distinctive by Design™ Review
2-4 week structured
review
Best for emerging or evolving brands seeking strategic clarity around what makes them meaningfully different.
A structured, objective view of your brand and how it shows up in the market. We clarify what makes your brand meaningfully different.
Brand Architecture
Review
Brand & service
portfolio review
Best for established brands refining their service architecture.
Designed to help optimise for distinctiveness, scalability and ease of purchase.
Customise your own package
OUR WORK
Built to stand out. Crafted to connect
From brand foundations to product positioning to campaign execution, we turn content into a strategic asset. Designed to engage and differentiate.
Because great stories don’t happen by chance. They’re engineered to be Distinctively Different.
Every project we take on is shaped by intent, driven by insight and built to resonate. Here are a few examples of how we’ve helped brands become unforgettable.
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LET'S TALK
Ready to build a brand that gets remembered - and chosen?
Drop us a line or fill out the form. We’ll be in touch soon.
T+44 (0)7941 178302
rob@branddna.uk
BRAND INSIGHTS
Actionable insights from BrandDNA
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