Helping ambitious brands
DISTINCTIVELY DIFFERENT
Is your brand built to be remembered?
(If not, it should be)
Brands that blend in get left behind. But standing out isn’t enough.
That’s why brands working towards becoming Distinctively Different are Distinctive by Design. They’re not just different by accident or circumstance, but purposefully crafted to not be ignored. Every element from positioning and proposition to messaging and customer experience, is strategically shaped to reinforce that distinctiveness.
That’s where BrandDNA comes in.
We align what you stand for with the outcomes that matter. For your customers, your business and your brand. We embed distinctiveness into your brand so it’s defined with intent, navigated with purpose and amplified with meaning.
Because if you’re not built to be remembered, you’re engineered to be ignored.
The DNA Framework
The DNA Framework™ is a layered system for strategic brand development—anchored in the Why, How and What your brand signals at every touchpoint.
Built on three foundational pillars—Define, Navigate and Amplify—it diagnoses your brand challenges and aligns your strategy with market signals, customer needs, capability strengths and solution clarity.
By translating insight into execution across every layer, it embeds distinctiveness by design. Ensuring your brand is not just built to scale, but crafted to resonate, remembered for what matters and positioned to lead.
DEFINE
(The Why)
BrandDNA Insight Blueprint™ defines why your brand exists in the market and what it should stand for. It clarifies your brand’s strategic foundation, including its purpose, positioning and reason to lead.
NAVIGATE
(The How)
BrandDNA Strategy Blueprint™ explains how your brand delivers value, creates advantage and differentiation. It aligns your value proposition with market dynamics, customer needs and scalable delivery.
AMPLIFY
(The What)
BrandDNA Activation Blueprint™ expresses what your brand signals across every touchpoint. It crafts messaging that resonates, differentiates and drives demand across brand, product and experience.
BRAND + STRATEGY + PRODUCT + XP
The levers that shape clarity into advantage
We ensure your brand becomes positioned for market opportunity, resonant with the right customer, anchored in a compelling solution and enabled by the capabilities to scale with confidence. Every touchpoint becomes a strategic signature - designed to deliver distinctiveness across brand, strategy, product & experience.
DEFINE
Insight + Alignment
Market scanning & insight review
Marketing performance audit
Positioning & DNA gap review
Proposition evaluation
Positioning & DNA alignment
NAVIGATE
Strategy + Foundation
Overarching core proposition
Recreated value proposition
Product positioning & CX strategy
Marketing mix & GTM strategy
Management & evaluation
AMPLIFY
Activation + Scale
Brand strategy & narrative
Messaging hierarchy & framework
Content marketing strategy
Channel enablement strategy
BRANDDNA
Insight-led. Strategically-focused.
Communication-driven
BrandDNA is a multi-award-winning strategic brand consultancy that helps ambitious brands stand out with purpose by becoming Distinctively Different.
Our proven DNA Framework™ gets to the heart of your brand’s distinctiveness, aligning what you stand for with the impact you create.
Whether your challenges are across your market, customers, solution or capabilities, we’ll help you redesign your value proposition, reshape your brand strategy, reoptimise your marketing mix and recreate your GTM execution.
Brands that have benefited from our work
From AI start-ups and leading consultancies to global tech giants, BrandDNA builds brands that are Distinctively Different.
Award-winning brand strategy and storytelling
We don’t work for awards. We work for our clients. But recognition is always a welcome reminder that we’re making a difference.
Best B2B Marketing Strategists in the Southern Enterprise Awards 2024
Brand Strategy and Consulting Company of the Year in the MarTech Outlook Awards 2024
Most Outstanding Brand Consultancy Firm in the 2024 Global Business Awards
Brand Consultant of the Year in the CorporateLiveWire Global Awards 2023/24
Best B2B Brand Storytelling Company and Best Strategic Brand Marketing Company - Berkshire in the SME News Southern Enterprise Awards 2023
Best Brand Consultancy Firm in the 2022 Global Business Awards
Most Outstanding Brand Consultancy in the Global Business Insights Awards 2021
Best Brand Consultancy in SME News Southern Enterprise Awards 2019
Design your brand to be Distinctively Different with BrandDNA.
“The greatest achievement has been the relaunch of our brand. The work on brand and website has really put us in the market as a company that is credible in what we’re looking to do”
“‘Powering Positive Change’ has been carefully chosen to sum up how we help NHS professionals to improve the care they provide – with proven tools to achieve better outcomes for patients”
BRANDDNA PACKAGES
Translating strategy into marketing action
Distinctive by Design™ Premium
8-12 week deep-dive programme
Best for ambitious brands ready to scale visibility and deepen resonance.
A full-spectrum programme designed to align positioning (why), value proposition (how) and messaging (what) to drive commercial advantage.
Distinctive by Design™ Accelerator
4-6 week intensive programme
Best for brands ready to launch a revised proposition and build early momentum—with leaner strategic depth.
A focussed sprint that aligns essential brand signals and enables strategic differentiation – without the full strategic overhaul.
Distinctive by Design™ Review
2-4 week structured
review
Best for emerging or evolving brands seeking strategic clarity around what makes them meaningfully different.
A structured, objective view of your brand and how it shows up in the market. We clarify what makes your brand meaningfully different.
Brand Architecture
Review
Brand & service
portfolio review
Best for established brands refining their service architecture.
Designed to help optimise for distinctiveness, scalability and ease of purchase.
Customise your own package
OUR WORK
Engineered to be Distinctively Different
From brand building to product positioning to campaign creation, BrandDNA transforms content into a strategic asset. Designed not just to engage but differentiate. Because great stories aren’t just told, they’re engineered to be Distinctively Different.
Examples include:
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LET'S TALK
Ready to be Distinctive by Design?
Fill out the form, and we will be in touch shortly.
T+44 (0)7941 178302
rob@branddna.uk
BRAND INSIGHTS
Actionable insights from BrandDNA
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