Helping ambitious SMEs become Distinctively Different by Design™
When you align your business and brand, you stand apart through difference and stand out through distinctiveness. Shaping what audiences think — by design, not chance.
DISTINCTIVELY DIFFERENT BY DESIGN™
Distinctiveness never happens by accident
When business and brand drift apart, difference disappears. Positioning weakens. Narratives blur. Marketing spend is wasted. Instead of standing out, your brand fades into the background.
The market only notices what’s clear, consistent and compelling. Without alignment, your SME’s true value stays invisible. At BrandDNA, we bring business and brand together to make your strategic difference unmistakably distinctive — so you stand out and stand apart.
Because great SMEs aren’t built by chance. They're Distinctively Different — by Design™.
DNA FRAMEWORK™
Distinctiveness begins with alignment — business & brand, strategy-first
We work exclusively with SMEs to Define, Navigate and Amplify. Our DNA Framework™ turns clarity into confidence, ensuring your brand expresses the real value your business delivers.
The result:
Focus returns, confidence grows and your SME becomes unmistakably distinctive.
Define. Navigate. Amplify.
From difference to narrative to advantage, we help SMEs create presence that stands apart and stands out — Distinctively DIfferent by Design™
Define
your Difference
Diagnose & clarify the edge that sets your SME apart
Market & customer insight
Competitor analysis
Brand DNA
Segmentation & targeting
Brand positioning
Navigate
your Narrative
Turn complexity into
a clear, compelling story
Value proposition design
Brand strategy
Brand architecure
Messaging framework
Communications strategy
Amplify
your Advantage
Embed distinctiveness everywhere your brand shows up
Experience mapping
Activation strategy
Tactical execution
Marketing asset messaging
Marketing campaigns
The outcome:
A strategy-first, execution-ready blueprint built on three essentials SMEs can act on immediately:
1 - Clarity of positioning
Who you are, why you matter, how you stand apart
2 - Coherent narrative system
The story that makes your difference clear & compelling
3 - Distinctive market presence
Distinctiveness amplified consistently across touchpoints
BRANDDNA
Insight-led. Strategically-focused.
Communication-driven
From ambitious start-ups and challenger consultancies to global tech leaders, we’ve helped brands become Distinctively Different — by Design™. Our work has been recognised globally for brand strategy and storytelling across B2B, healthcare and technology.
“The greatest achievement has been the relaunch of our brand. The work on brand and website has really put us in the market as a company that is credible in what we’re looking to do”
“‘Powering Positive Change’ has been carefully chosen to sum up how we help NHS professionals to improve the care they provide – with proven tools to achieve better outcomes for patients”
ALIGNMENT PACKAGES
Aligning business goals with brand growth at every stage of SME development
We meet you where your business is and align your brand to take you further. Each package moves you from complexity to clarity, from strategy to story, and from execution to experience — embedding your difference with the right depth of strategy.
BRAND CLARITY
For early-stage SMEs seeking sharper positioning
Turn complexity into clarity with market & customer insight, competitor analysis, brand DNA & brand positioning that defines your difference.
Align business ambition with brand focus to create sharper foundations for growth.
Investment: £2.5k
BRAND STORY
For growth-stage SMEs ready to build clarity into narrative
Translate strategy into a clear, actionable brand story by designing your value proposition, brand strategy and architecture.
Build messaging and communications that make your difference compelling and consistent.
Investment: £6k
BRAND IMPACT
For established SMEs ready to amplify distinctiveness
Embed distinctiveness across every channel with experience mapping, activation strategy and tactical execution.
Support campaigns with marketing assets that drive market presence and sustained advantage.
Investment: £15k
Need something tailored?
We’ll design the right package around your strategic goals.
GET STARTED
Let’s make your brand Distinctively Different by Design™
Reconnect your business and brand. Define your market advantage. Move forward with strategic confidence.
Book your discovery call.
T+44 (0)7941 178302
rob@branddna.uk
DISTINCTIVELY DIFFERENT THINKING
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