Expert tips for building a brand & creating customer loyalty

Expert tips for building a brand & creating customer loyalty

BrandDNA’s Rob King contributes expert tips for building a brand and creating customer loyalty in ProBlogineer’s article. Here’s what he had to say…

Dare to think different

Dare to think different

Elevating a brand’s status requires daring to think different. But without a clear strategy, you risk deviating away from your core DNA – and losing what your customers loved about you in the first place.