BrandDNA’s Rob King contributes expert tips for building a brand and creating customer loyalty in ProBlogineer article.
ProBlogineer recently spoke to two experts in branding to find out what attracts consumers to a particular brand and creates brand loyalty.
Here’s Rob’s view on what really matters…
A brand is greater than the sum of its parts:
“I always recommend drawing a distinction between brand distinctiveness and brand differentiation.
Both are equally important. Ideally, brands should aim to combine both approaches in a brand strategy that’s in line with their core objectives. By being Distinctively Different, your brand will stand out like no other.”
Build authentic relationships with your customers:
“Customers want to know the real story behind your business and discover what makes your brand different.
That means businesses need to start with the right intent, be true to who they are, show they care and support customers in their goals and challenges. And, most importantly, add value.”
Engage and connect through a well-crafted story:
“Businesses need to start with the right intent, be true to who they are, show they care and support customers in their goals and challenges. And, most importantly, add value.”
Create a more emotional connection with your customers:
“By communicating the right message, to the right person, through the right channel, at the right time – brands can deliver an outstanding customer experience across every touchpoint.
It’s about listening, understanding, creating and delivering an experience that adds value - and keeps customers coming back.”
Branding impacts on a good mobile user experience:
“There’s an inextricable link between branding and usability - but many brands are still not getting it right.
Delivering a good mobile user experience requires a digital-first approach. Get the technology right, first. Then apply the branding to reinforce the brand’s emotional connection with users.”
Get more valuable insights into the importance of branding both in digital and traditional markets by reading the full article on ProBlogineer Small Business Tips & Chat.
But remember, elevating your brand’s status requires daring to think different. So, what’s stopping you? Let’s get started.
